95% of my work involves people, and so I wanted to try something different. I love the design of the Reebook Nanos, designed for Crossfit, and so came up with the idea of showcasing them in an environment that referenced the sport, using the chains, tyres, weights and battle ropes that are used for exercise.

I kept the shoot itself super simple, using small LED panel lights and constructing little sets from the various props, to best support and showcase the shoes.