Best in Town is a factual entertainment series setting three local business owners from the same area against each other in a battle to see who is “the best” operator in town.

BBC Worldwide wanted to show this concept visually and after discussing it we came up with the idea of the hands of all the different types of business owners (dog groomers, florists, hairdressers, bakeries etc) all reaching up trying to grab the cup which represented the prize.

Once the concept was decided the shooting process was simple. I shot all the different people with props and styling that represented the different jobs, and various props, and comped them together into one image.